Four rules every screen follows.
The figure is the biggest thing on the card. Labels explain it; they never compete with it.
Highlight one series in green. Mute the rest to 16% white. The title states the finding.
Color encodes outcome, not direction. Churn going down is green.
6% gridlines, no chart borders, no 3D, no legends a label could replace.
Black dominates. Green leads the data.
Five categorical series in fixed order, three semantic states, a green sequential ramp for density and a coral-to-green diverging ramp for signed change.
Numbers get their own scale.
The KPI card, three sizes.
Label, figure, delta, trend, goal. Hero leads the page, default fills the row, compact goes in dense grids and side panels.
Every chart, one frame.
All charts sit in a ChartCard: green eyebrow, a title that states the finding, a one-line takeaway, the chart, and the source. Hover any chart to inspect it.
Tables that chart.
Six cell types: text, number, delta, sparkline, bar and status. Click a header to sort. The green edge marks the row the title talks about.
Assembled: the performance cockpit.
A full dashboard built only from the pieces above. Switch Week, Month and Quarter to see every component update.